So you bought your domain, got a logo and business cards created, along with filed your LLC. You officially own a PR firm, now all you need is the clients! Landing your first client can be stressful, especially if you are running your business full time. Here’s how you can land your first 3 clients, get paid and start running the town with PR Campaigns, events, etc.
3. Expand Your Expertise- You need to get more visible in the marketplace. Submit a guest post on your favorite blog that will capture the attention of your ideal client. Secure an interview for yourself on a business podcast where you can give tips and tools on PR and Marketing. Put yourself in a position to create your own opportunities
4. Create A Client Wishlist- You have not because you ask not. Take time out and think about who you really want to serve and why. Then create your ideal client wishlist. Be sure to add their website, email, social media handles, etc. Check to see if they currently have representation and if not, begin to pitch your life a way! You should land your first client in the next 30 Days
5. Host An Event- People need to know that you exist and see what you’re made of. What better way to showcase your skills than to coordinate an event full of potential clients, influencers, media and more? Make this a FREE event. Research and partner with a venue that will allow you to utilize their space for low-to no cost. Have a well known blogger host the event, invite potential clients, businesses that are apart of the industry you want to work in, etc. Make it a night to remember with networking, food, and a great panel.
When did you decide that the PR industry was for you?
I decided I wanted to tackle the PR industry when I was Eastern Michigan University. I was Co-founder of a Fashion Week held at my university where we needed to spread the word to not only our campus, but to the heavy hitters in fashion based all over Michigan. It was my job to convey the message and handle crafting while introducing our event to our target.
After repeated sold out shows, I knew this was the space for me.
What inspired you to start your agency?
I wanted to be in control of my own creative genius with no restriction. I learned my own passions while working on my passion and with that, my mind and ability to creatively pitch and publicize a brand is something that I knew without a doubt I wanted to do, but under my own name.
Give us a glimpse of your day to day life as a publicist?
I wake up at 7am and check my phone for any missed calls or notifications.
I checked my calendar and plan out my day, while drafting my to-do list, grab breakfast and head out! Depending on the day may have meeting with clients, client presentations, client photoshoots, etc. that I have to be present at so it depends on the day and the client project.
I may head to Panera or Starbucks to go on a work block for 3-5 hours to knock out emails, follow up and consultation scheduling.
I hold my consultation during week nights so I may have 1-2 that week to tackle.
I get home around 6p/7pm if I don’t have an event to attend. I get home make dinner, or grab food and get home to watch the news or Scandal :) while getting work done.
Before I go to bed, I’m reviewing my week and planning for the next day with a new to-do list.
I’m in the bed by 11pm ( That’s the goal)
What is some of the best advice you have been given?
You can’t accomplish 100% if your body is at 50%
…That sleep when you die stuff is for the birds; self-care is key.
Name your top 3 PR campaigns to date?
Words every publicist should live by?
A THROWBACK CIRCA 2012 JSU MASS COMM DAY, OUR FOUNDER LINDSEY WALKER WAS AWARDED THE HIGHEST GPA IN THE DEPARTMENT AT THE JACKSON STATE UNIVERSITY! THIS POST WAS WRITTEN BY LINDSEY A. WALKER AND ORIGINALLY POSTED ON PRCOUTURE.COM ON JANUARY 18, 2016
Congratulations, you did it! Graduation has come and gone. You’ve celebrated (maybe a little too much) with your family and friends, and you've been applying for PR jobs every since. However, despite sending your resume out religiously and even landing a few interviews (that quite honestly you thought you nailed), you've have yet to get a job offer. So frustrating.
So, what’s an aspiring PR professional to do?
Well, you could cry and get depressed about life and tailspin into self-doubt and anxiety about whether or not a career in PR is even in the cards for you. But because you were likely attracted to public relations as a career because it requires hard work, a thick skin and creative problem solving, you know it is not in you to give up on your dream so quickly.
Here is what you do: carve out an afternoon of solitude and take yourself on a little career planning retreat. Grab a notebook or open up your laptop and brainstorm how you can reclaim inspiration and gain a clear direction on what you can do, right now, to change your story from bing-watching Netflix to gainfully employed.
Know this:You create your own opportunities
If might not feel like it right now, but you are in a very exciting time in your life where the future has yet to be written. So rather that waiting for job listing to appear, make an ideal company list and prepare to proactively reach out to at least twenty PR agencies and brands in your area of interest.
Getting the job often comes down to being both a cultural fit for where you are applying, as well as having a specific set of skills that interplays well with those of the existing team. Your next task is to take what you know of each company and figure out what exactly about your experience is likely to be most helpful and most interesting to them. Secondly, really hone in on what it is about that company culture, history or product that calls out to your personally. Choose several skills and experiences for each of the companies on your ideal company list and write notes or bullet points as part of your research in a "why me" section. You'll use these notes later when crafting a letter of introduction (make sure to avoid these) common cover letter mistakes).
Before reaching out to your company contact, ensure that your digital presence, including LinkedIn, social media accounts and Google search results are consistent, professional and up-to-date. Examine your resume and portfolio and give them a refresh (have a trusted friend give them a look and point out anything that is confusing, inconsistent or designed poorly).
Now it's time to ensure you are following each company through social media, and begin engaging with them where appropriate. Then, write a compelling pitch letter addressed by name to an ideal company contact.
You may choose to simply ask if there are any open positions, to ask for an informational interview, or to simply write a company love letter with a short PS about your career aspirations. Point is, you are taking ownership of your career direction and putting out feelers to get you closer to the job you want.