Public relations is all about building and maintaining relationships. At the end of the day, editors, writers and reporters are (or at least they should be), every PR girls best friend. In order to get your clients featured in a magazine, podcast or on television, you must identify the appropiate angle/segment and the right editor.
One of the biggest reasons you may not be receiving a response on your media pitch is because you are not talking to the right person. As I have said before, we are now in a digital age. That means that information is available to us with the click of a button. Researching and compiling a media list of potential outlets that may be interested in your clients story gets you one step closer to being featured.
Here are 4 ways you can connect with journalists:
3. Set A Date- Once you have established a semi-rapport, reach out to them directly. Invite them to your client’s upcoming event- not to cover/pitch, but to simply attend. This will give them a taste of what it’s like to attend an event coordinated by your firm/business. Or simply invite them to their favorite restaurant (on you of course) for a quick chat. Once the date is set, don’t forget to bring them a small token of appreciate for their time including but not limited to a journal, a book written by their favorite author, gift card, etc. You don’t have to break the bank on this but you definitely need to ensure that you value their time and willingness to join you.
4. Meet & Greet- Is their blog/publication having an event? If so, this is your time to show up and show out! Put on your best dress for the occasion and get ready to make an impression. Attending industry events are always great ways for you to expand your network, press rolodex and meet prospective clients. Face to face interaction gives them the opportunity to see that you are more than a name behind a computer screen and will give a human touch to your work.
Did you enjoy these tips? Comment down below and tell us some of your favorite ways to connect with journalists.
In order to create and execute an effective PR campaign, you must understand the fundamentals i.e. how to identify your why, develop key messages a media pitch, etc.
Creating the ultimate PR plan requires you to think outside of the box, be creative and focus on the important aspects of your brand. Before you can begin to craft a media pitch or develop your media list. You must first identify your why in business.
Think about why a media outlet would be interested in featuring you? What do you have going on that's relevant? Why would they be interested in your story?
So, you want to focus on what inspired you to start and your target audience. Think about why you are attracting the target audience that you have and you what it is you have to offer them. Identifying your why gives a clear angle of exactly what you are going to pitch to various media outlets and how you are going to pitch it to them.
Think about what problem you help your core audience solve? Why do they need you? Even if you feel like you haven’t had that much success in business,YOU ARE STILL NEEDED!
People need your products and services and creating your PR plan will help bring visibility to your business (which equals more awareness and potential customers).
For example, let’s say you're just starting out with your lip-gloss company and you have started it because your daughter had an allergic reaction to some lip balm she purchased from the drugstore. That’s your why and apart of your brand story! So when you develop your media pitch, one press angle you could use is: 9 Year Old Starts Lip Gloss Company After Suffering Allergic Reaction.
And from there, you can expand your angles depending on the publications that you are pitching. But remember, it all starts with identifying your why and researching what messages resonate with your audience.