Like we always say, pitching is both an art and a science. It takes time to craft the right pitch, for the right person at the right time. So when you land an interview or feature, the excitement is through the roof, right? Getting featured in print and sometimes online publications have a lead time of 3-4 months. For example, if you want to be featured in Essence’s March Issue, you will need to pitch them in December, no later than around January 15th or so.
This means that if you secure 3-5 print press opportunities for your client (or yourself), then you will have to wait 2-3 months for the story to hit stands.
While you are waiting on your press hits, here are a few things you can do to continue to increase visibility and brand awareness.