How To Secure A Brand Ambassador For Your Business

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So you’ve created the hottest cosmetics line, your packaging is on point and your website is absolutely stunning. Sure, you’ve even gotten a few press hits, but in order to take to the next level, increase your brand awareness and visibiliity, you know it’s time for a Brand Ambassador. But, what’s the first step? Who should you choose?

Here are 4 tips to help you secure a Brand Ambassador For Your Business:

  1. Focus on YOU- Think about your mission. What celebrity or influencer really embodies your core values? Don’t just pick someone because they have a huge following because that doesn’t mean that their following will translate into potential customers and/or sales. You want to choose someone who: a.) isn’t already working with your competition or someone similar to your industry, b.) is open to collaboration opportunities and can commit your Brand Ambassador Requirements. Create a list of 15-35 potential ambassadors and create a pitch for outreach.

2. Create Your Brand Ambassador Deck- This deck can be created in Canva. It should be around 5-7 pages. In the deck, you will include information about your company, founder, demographics and last but not least, the Brand Ambassador benefits. You need to decide what you are giving your Ambassador in exchange for collaborating with you. For example, you can give them free product every month + a percentage of affiliate sales using a special code.  Depending on who you are reaching out to, you may need to adjust the benefits according tho their needs and best interest.


3. Be Persistent- The outreach process can be daunting but you must be persistent. Again, depending on who you are reaching out to and their schedule, it could be awhile before you get a response. Think strategically. It may be best to start with your local radio/television personality and once you have run a solid campaign with them as your Brand Ambassador, you can use it as a case study to book a bigger celeb/influencer

   4. Protect Yourself + Keep Your Word- Once you secure your first Brand Ambassador, be sure to send a contract outlining all the details, dates they will receive product, how many times you want them to post on social media, etc. Last but certainly not least, make sure you are honoring your end of the deal. Each time you send product, provide them with a tracking number, require signature, etc. Make sure you provide them with all social media handles as this will assist in growing your following as well.

How To Develop Your Press Plan

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So as a business owner, it’s your goal to increase, revenue, impact and brand awareness, right? Well how do you expect to do that if know one knows you exist?

One of the best ways to market and go your brand is to: GET IN THE PRESS. Before you get all excited about the outlets that you want to get featured in, you MUST develop your press plan! It is your road map to S. media success.

Here are a few tips below to help DIY + activate a PR Campaign:

  1. Think about your objective- What is the overall goal you want to accomplish? Are you starting a PR campaign to garner sales for a book launch? Do you want to invite influencers to your event? Once you determine your objective, that will help you figure out who you need to target and what outlets are a fit for your campaign.

  2. Figure out your strategy- What methods are you going to use in order to fufill your objective? Are you going to pitch to the local press and bloggers only? Do you need to connect with social media influencers and print journalists? Write out 3-5 strategies that will help you accomplish your goals. These strategies could include: developing a press release, creating a media list, researching the top 10 people within your industry and their methods, etc.

  3. Describe the people that you want to reach during your campaign- Who is in your target audience? What age are they, where do they like to hang out? Why are they a fit for your product/service? These are all questions that you must think about prior to beginning outreach. You have to be CRYSTAL CLEAR on who your core audience is for this particular campaign. Depending on what you are offering, your target audience will be different for outlets and influencers. Ex: a female owned beauty app has at least 3 target audience: tech, beauty and women owned companies.

  4. Who can help you share your story?- Write out the targeted outlets that are a fit for your brand. Identify the top 20-35 outlets and create a media list with contact information, including email addresses, phone numbers and the office address.  We will share more on this next week

HOW TO GET THE MEDIA TO SAY YES TO YOUR MEDIA PITCH

So, you’ve created your PR Plan, have all of the visuals/photos created and the website is perfect. You have your media list developed and now you are ready to pitch. But, wait! Before you press the SEND button on that email, let’s review a few things first.

Keep in mind that pitching to the media is an art. It takes time, good energy and a strategic approach.

Here are 4 ways to get the media to say Yes To Your Pitch:

  1. Personalize Each Pitch According To The Writer/Editor- Writers/Editors are EXTREMELY busy. They have deadlines to meet, events to attend and of course, news, to report. No matter what the beat is, every industry is constantly buzzing with new trends, celebrity tie-ins, updated reports and more. If you want to  secure press in a timely manner, it is crucial for you show that you’ve done your homework- the very first time you pitch. It’s not enough to say: “Hi Marianne” and then go into your pitch. Compliment the writer on their latest pitch, ask what they are currently working on and let them know how your client is a fit. Make sure it’s CLEAR that you know who they are, what they like to cover and what they are interested in.

2. Ask For What You Want- Focus on your overall goal for outreach. Do you want a feature or interview? Do you want to be featured on their online news segment? When you are pitching, let the writer know how you’d like to work with them and the publication. Again, it’s important to be specific and do your research. Before you pitch and ask for the feature, make their job EASY. For example, if you are pitching for a local TV segment, include the name of the segment, 3-5 talking points, why the audience would be interested and you/your client’s reel.  Editors/writers have enough on their plates, you want to be a valuable resource/liaison, show them that you are an asset to their job. Have all materials including the press kit, photos, bio, etc on hand, stay ready so you don’t have to scramble and get ready.


3.) Following Up Is Key- Most times, you won’t get the yes you are looking for the first time you pitch, so it is important for you to follow up with the key outlets you want to reach. Do not follow up with the same pitch. Instead, ask if it is something that they are interested in. Pay attention to the stories that they have written during the time that you pitched them and follow up with how your business/client is a fit and/or how you can add a different perspective to the story line.

    4.) Check The Submission Guidelines- This may seem like a simple step, but it is one that people often overlook. Every outlet, especially those that are digital have certain guidelines on how to pitch them. You must also look at the editorial calendar to assist you in developing press angles that are in alignment with the outlet themes, media coverage and more. You can also create a press calendar for your business/client(s) based on the editorial calendar as well.


3 Things You Need To Secure Press Coverage

Getting your brand featured in magazines, online publications, etc can help to increase brand awareness, enhance credibility and position you to become a thought leader in your industry.

But before you can begin outreach, there are a few things you must take into consideration that can drastically help you increase your chances of securing top tier press.

Here are 3 things you need to get press coverage:

1.) A Solid Media Pitch- Your media pitch must be creative, interesting to the editor/writer you are reaching out to and relevant! When creating your pitch, you have to keep the person you are pitching to in mind. What have they already covered? What types of stories to they like to write about? Be sure to let them know that you have read their work, give a compliment. Remember, it's all about relationship building!


2.) An Updated Media List- As you are preparing to pitch, it is crucial that you create AND update your media list. Although you can purchase a list from resources like Cision, Melt Water, and Easy Media List, if you are just starting out, they can be quite expensive and can be a tad outdated. To save coin and the hassle of not having the correct info, create your list on an Excel sheet, use Twitter, Instagram and sites like Rocket Reach to get journalists info. Once your list is created, keep it handy so that you can note who you contacted, the date and their response. This will help you as you are following up with various outlets and contacts.

3.) A Visual Platform- Editors and reporters alike are going to research you. You need to have a working website, be consistent in your social media and last but certainly not least: PROFESSIONAL PHOTOS. While everyone has to start from somewhere, you CANNOT afford to slack on your photos. They must be 300dpi as this is standard for print. Your photography must showcase your brand story and be in alignment with your brand colors.

Once you have these, you are ready to go out and secure amazing press coverage for your brand!




PR GIRLS DO IT BETTER FALL GUIDE

So fall is upon us! And for publicists, that means attending conferences and business expos, coordinating client events and even hosting your own events! We know how hectic it can be to get ready with hair, make up, etc so we curated our Fall Beauty Hacks Guide. Take a look and let us know what some of your favorite hacks are!

Save Time and Money with Fab Hair 1984-  As a PR Girl on the go, who has time to worry about hair, especially if you are natural! Wearing sew ins or clip ins can be a great protective style and help you save money while preparing for a press junket, client event or interview.Fab Hair 1984 is the premiere hair extension company for millennial women who want to look and feel luxurious! They provide wft extensions, along with clip ins to make installs convenient and easy.  Their Stunning Collection, including Raw Cambodian, Raw Indian, Vietnamese, and Burmese is soft to the touch and blends naturally. The Fab Hair extensions are all natural, with no synthetic fibers, fillers or chemicals.

        

         Hack: Running to a last minute event? Use Fab Hair 1984 Clip Ins and create a “fab” look in under 20 minutes. Install the clip ins according to length and size for best results

Every Publicist Should Know How To Do A Quick Beat- When you are constantly on the run with clients, going live on Instagram, and prepping for deskside, your look is the most important piece of the puzzle. First impressions are lasting and how can you be on your A game if your look isn’t together. Life Of A Bombshell Cosmetics makes doing your make up 10x’s easier with their  Bronze Bombshell Eye Shadow Pallette. This palette contains 35 matte and shimmer neutral and rose tone colors that easily allow you to create a multitude of looks! So whether you are headed to a meeting or getting ready for date night, your face will be absolutely

          Hack: Use the Bronze Bombshell Pallette to help you get ready for a client’s TV segment or potential client meeting. The neutral colors are an awesome asset to a cute chic look.


Pair the Pallette with StephaniNicole Cosmetics paraben free Cream Concealer .Banish those dark circles and skillfully hide those minor breakouts, with a natural finish. This concealer has light to medium coverage and is safe to use daily.


Don’t have time to get your nails  done? Believe it or not, KISS Gel Fantasy Press on Nails are an amazing alternative! You can apply them with glue or adhesive tabs and it only takes about 30 minutes to an hour to size, apply and let them dry. This is a perfect solution to sitting in a nail salon, waiting for an hour and a half to get serviced and then waiting another 30 minutes to dry! You can do them in the comfort of your own home, your time, your way. They can last up to 2 weeks and are $8 compared to $25+ at the shop.

Don’t know how to apply lashes? With Mia Adora, you don’t need to!


This 3D Fiber Masacara give you instantly longer, thicker eyelashes! It is water resistant and smudge proof and dramatically enhances your natural lashes; while strengthening and conditioning them at the same time. Say goodbye to wearing falsies and eyelash extensions.


Why Every Publicist Should Brand Themselves

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Many publicists don’t put themselves in the forefront because they feel like the spotlight should be reserved for clients! WRONG!


Gone are the days where working hard  behind the scenes is enough to get you noticed. You MUST create your own opportunities and position yourself to make a profit. Sure, you may have worked with some amazing brands and clients, but if no one knows that you exist, how do you expect new customers to find you?

Here are 3 reasons why EVERY Publicist should brand themselves:

  1. Boost Your Credibility- Pitching yourself to the media and sharing your story helps to boost your credibility. The more you share you expertise, the more features you obtain for yourself/ your business, the more credible you become. This way, when you pitch new clients, you can send them your case studies along with company highlights

  2. Increase Revenue-  Putting yourself out there via blog, podcast, magazine, etc allows yo to expand your company reach in front of your target audience. The more people you reach, the more people that are interested in your products and services. This will help to increase your bottom line whether you are servicing new clients or selling an event/new course. Sharing your story with various audiences brings more exposure and brand awareness.

  3. Increase Your Visibility- Again, getting in the forefront is all about positioning yourself for success and as a thought leader in your industry. As a publicist, you are only as good as your last PR campaign, and if you are not showcasing your work, going Live, obtaining press placements for yourself, you are missing out on potential clients and creating your visibility platform.

What To Do When An Editor Rejects You

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So you signed on a new client!!  You’ve spent time researching, creating their PR Plan and developing the pitch. You are now ready to begin the outreach process and book interviews/features. Your media list is in hand and you’ve spent the past week pitching your heart out!

You get excited when you FINALLY get a response from the editor, only to open an email  that says,

“Thanks for sending this over! At this time, we’re going to pass.”

By this being your first round of pitches for this PR campaign, you were really looking forward to your client being featured in this particular outlet, and now, you are CRUSHED!

What should you do now that they have rejected your pitch? Here are 5 steps.

1. Be Polite- Thank them for their time. After all, they took time out to open up and read your email! Ask them to keep you posted on new + upcoming stories in the future

2. Identify The Opportunity For Growth- Check and read over your pitch. Read it back about 2 times and put yourself in the shoes of the editor. Does it sound compelling to you? Is it too long? Is there enough information? Did you highlight all NEWSWORTHY aspects? If you need to make changes, now is the time to do so before you continue outreach to other publications

3. Find A New Angle- Think about the various ways you can pitch your client. Maybe they are a beauty app founded by an African American veteran. That’s at least 4 different angles: Beauty, App (tech), Black Owned, Business and former military personnel. With those angles, that means there are at least 8 different writers you can pitch to.

4. Timing Is Everything-  In pitching, the timing is EVERYTHING. Perhaps you initially pitched the editor at the end of summer when they had previous stories, deadlines, etc. Keep them on your radar, however, don’t continuously pitch them. Wait awhile. Pitch them again at a new quarter when your client creates a new product, launch, etc.

5. Keep The Faith- Media pitching can be a bit frustrating at times because of the passion that you have for your clients and their brand. No matter what you have to keep the faith in your client, their products and most importantly YOUR ABILITIES! You were made for this! You are an amazing publicist and you get better with time!!! Believe in yourself, continue to study your craft and know that you got this!!! Also, visualize your outcome! Make a vision board of placements and keep it on your desk while you work. Watch how things begin to manifest!


6 Steps To Garnering Press With A New Media Contact

I’ll never forget the moment when I got an email from an editor at Vibe Magazine telling me that I landed my client an interview!

I was sooo excited! I couldn’t believe it! I had just opened my firm a few weeks before and was nervous about pitching this client , (who I considered to be MAJOR at the time), because I didn’t have any media connections on the top tier national level.

And what’s a publicists with no media connections? Not a publicist at all, right?

The bottom line is this: We all have to start from somewhere! Don’t allow yourself to get discouraged because you don’t have established relationships with the media, YET!

Here are 6 Steps To Garnering Press With A New Media Contact

  1. Be Intentional-Research their most recent articles. Is what you want to pitch a fit? Does it seem like something they would be interested in covering? Follow them on social media. Make sure you know the publication that they currently write for and the beat that they are covering (If you don’t know what a beat is, I suggest you Google it, ASAP!).

  2. Check With Your PR Bestie- Before hitting send on that initial email/pitch, check with your PR bestie. Perhaps they already have a contact for that editor or outlet  and can send an introduction on your behalf. This is why collaborations and connecting with other publicists are key. You never know how you can help each other

  3. Introduce Yourself Via Email- If your bestie doesn’t know the contact personally, be the amazingly proactive publicist that you are and reach out directly via email. Let them know who you are, what you do and the clients you represent that you feel would be a fit for upcoming stories, etc. Ask them what they are currently working on, compliment them on the latest article.

  4. Send A Soft Pitch- Don’t bombard them with media kits, press releases, etc. Send a short and sweet email, no more than 5 sentences about your client and ask if they would like to receive more information.

  5. Follow Up- When pitching to the media, following up is key, especially when you are trying to build a relationship with a new contact. They may not respond the first time because they don’t recognize the email addy, are on deadline or uninterested in covering at the moment.

  6. Show Up And Show Out- When you finally get that email stating that they want to cover/set up an interview, be sure to thank them for their time, send over all materials, talking points, etc. Once the interview takes place, make sure you and your client are on time, polite and have a great energy. After sending everything over, thank them again and follow up for the press clipping/link

3 Reasons Your Marketing Strategies Aren't Working

So you have a business plan, LLC, website and you are active on social media. You’ve put all this time, effort and yes coins into building your brand and marketing your business. But you still aren’t seeing RESULTS!

It gets frustrating, you get annoyed and on some days you just want to cry, throw your laptop across the room and say “I Quit!”! (or was that just me? LOL)

Instead of having an emotional meltdown, let’s talk about 3 Reasons Your Marketing Strategies Arent Working AND how to fix it!

  1. You aren’t talking to the right people AND not enough people know you exist- In order for you to reach your financial goals, you have to play the numbers game. If you have 200 people on your mailing list, only 10% are going to be loyal customers and buy from you. So that means that you’ve got to figure out how to reach more people; and not just anyone, but YOUR people. Think about what you have to offer and why someone would want/need you to help them with their business. From there you can adjust and revamp your strategy. Collaborate with someone with a bigger audience in your industry, do a brand partnership, etc.

2. You aren’t visible enough- I’ve heard alot of people say “oh I went on Periscope once or twice and it just wasn’t for me”, HUH?? But did you really try? Or were you magically expecting 1,000 people to fall out of the sky and on to your Broadcast. You have to make an EFFORT and be consistent. Use social media to your advantage, get on IG Live and talk about your services/products, pitch yourself to a blog or media outlet showcasing your expertise. The bottom line is you have to put yourself out there in order to properly position your business. No one is going to put you on, you have to take initative and figure out what works for you. Don’t be afraid to start over, it happens to the best of us!


3.) You are afraid to sell- Guilty, guilty, guilty, I can’t tell you how many times I’ve cringed at hitting the send button because I was too afraid folks would unsubscribe because they thought I was doing too much! Guess what? People that unsubscribe to your list are NOT APART OF YOUR TRIBE AND WERE NEVER GOING TO BUY ANYWAY! You still have to do your part and give them the information; stop being afraid of selling your products/services (if they are good that is, we will talk later on this). Don’t allow fear to stop you from being great!


How To Sell Out Of Your Next Event

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As you all know, our Branding Brunch in Atlanta this past Saturday was a SOLD OUT SUCCESS! Women traveled from all over to be empowered, inspired and learn how to build their businesses while taking their brand to the next level.

So, how did we sell out of this amazing event with monetary sponsors, a Southern Style Brunch and have press outlets like CBS 46, and Her Agenda in the building, you ask?

Here’s how:

1. Have A Vision- It’s not enough to say you want to host an event. What is the vision? How do you want people to feel? What do you want them to walk away with? What is the experience you want them to have? Once you have decided on the atmosphere, you must then figure out, who you want to be apart of the vision. Be strategic in your thinking. Don’t just pick speakers that are popular with no substance. Think about who is going to work best for YOUR AUDIENCE. Also, consider who you’ve wanted to collaborate with that may be a fit for both your brand and your audience’s brand.

2. Planning Is Key- Put a Promo Plan together for both yourself and all involved. For the PRGDIB Branding Brunch, we did webinars, Facebook Live, Instagram Live and Periscope. It all depends on where your audience is used to hearing from you the most. Don’t reinvent the wheel on this. Stick to what you know. If you usually Periscope every Wednesday, keep with your routine (if it’s working). Once you send out the plan, be prepared to make adjustments according to your speakers and their schedules. Make things like posting to IG, Facebook and more EASY for them by already having the flyer + caption prepped to send via email.

3. Set A Goal-  Create a budget for your event. Decide how many tickets you need in order to sell out. Once you know your numbers, you can then do a breakdown of ticket sales per week and/or per day. Tweak your social media promo plan as needed

4. Highlight Your Attendees- Get your attendees and other potential attendees excited about your event. Feature them on your website, social media page etc. This will prompt them to share and tell others about the event; giving you free promotion

5. Develop Media Partnerships- Allow the press FREE access to your event in exchange for placement/coverage. Put their logo on materials ie step and repeat, name tags, etc

We would love to hear how our tips helped you! Shoot us an email at prgirlsdoitbetterweekend@gmail.com. More on events coming soon!