women in business

How To Get More Press For Your Brand

HOW TO GET MORE PUBLICITY FOR YOUR BRAND.png

There’s nothing like getting featured in your favorite magazine, blog, podcast. But, it’s not enough to secure press one or two times. In order to gain visibility and maintain it, you need to consistently continue to pitch the media. Stuck on strategy? Here are a few things you need to keep in mind in order to stay in the media.

  1. Understand Media Timelines- Staying in the know is a big part of media outreach. Use editorial calendars to help you plan your product/new service launches so that they are in sync with various story ideas and publications. This helps to position you as an expert and resource to journalists, writers, etc. For example, Essence Magazine’s 2018 media kit will let you know what issue they are working on, when it will be on stands, etc. If you have a beauty product releasing in January, now is the perfect time to pitch editors, put the product on their radar and set yourself up for success with potentially getting a media hit.

2. Know Your Angles- It’s important to know your press angles as they are different for each publication that you pitch. If you are pitching business publications, you want to make sure the story idea has a business related angle, not just your personal story. If you are pitching a story to your local newspaper, etc,you need to include the local tie in as apart of your press angle. To further help with this, write down at least 3-5 potential angles and identify what publications/industries are a fit

3. Be Mindful of Your Schedule + Event Calendar-- When you are preparing to pitch the media, you must consider timing. Most times editors work under deadlines and may need you to be available within a day or two of confirming your interview slot. You must make room in your schedule for unexpected press interviews.

4. Always Follow Up- Following up can either make or break you in the media world. Journalists are often busy on deadline and depending on when you pitch them, your email may fall by the wasteside. This is why you must keep track of who you reach out to, when, and their response time. A typical rule of thumb is following up within 3-5 days of sending your initial email.

3 Mistakes Business Owners Make When Pitching

3 Mistakes Most Business Owners Make.png

We’ve handled publicity campaigns since 2012 and have noticed that entrepreneurs who want to get press for their businesses make 3 common but crucial mistakes that keep them going in circles. Are you guilty of any of these?

1. Pitching and reaching out to the wrong people

2. Not sharing the right story

3. Not having the proper plan in place

These mistakes could have easily been avoided if you knew just a few things.

Before you start pitching, you must get clear on your why and your story.

Publications exist  to tell stories, so you need to make sure that you have something that fits and needs to be told. If you’re wondering how to do that, simply think about why people should be care or be interested. What makes your story different from all the others?

Once you know what story you want to tell, you should create a plan around how you’re going to get the word out.  Without a strategy, it’s easy to remain stagnant and anonymous, and in business that can result in lack of sales, brand partnerships, and visibility

Once you have your strategy in place, you need to create a list of publications that are a fit for your story. Read various articles, pay attention to who the writers are, research their emails.

Then you can create your media pitch based on various industry trends and story ideas of the publications you have researched. This way, you avoid making the mistakes we mentioned earlier and you can start to increase your visibility and brand awareness.


4 Ways To Prepare Your Business For Holiday Sales

4 WAYS TO PREPARE YOUR BUSINESS FOR.png

The holidays are upon us and it’s time for you to level up in your business and your profits.

We absolutely love this time of year, good food, family time and of course SALES, SALES AND MORE SALES. During November, December is when the big guys make the bulk of their income. Just think about where you shop when Black Friday comes around (our faves are Target, Bath and Body Works, just to name a few).

This holiday season as a small business owner, you can rake in the holiday cash as well, it’s all about the product, strategy  and marketing you put into it.

Here’s 4 Ways To Get Your Business Ready For The Holidays:

  1. Decide what you are going to sell- Take a look at your inventory. What does your audience need most? What have been some of your best selling products and/or services? What have repeat customers purchased from you? Have you created anticipation and demand for a new product? These are the questions that you must as yourself to help you figure out what you’re going to sell. This is MAJOR, people. You don’t want to create a product that isn’t going to increase/move your bottom line. So you must take time out to properly assess before you launch your sale.

  2. Create A Strategy- Now that you’ve figured out what you’re going to be selling, it’s time to create a strategy. What social media channels are the most engaging for your business? What platforms can your audience be found on? This is where you need to focus your energy and efforts as far as creating the strategy. For example, if you audience is on Instagram, then you know you need to go Live on Instagram at least 2 times a week to help promote your sale. You also need to create content that is going to capture their attention. So your blog posts, IG posts, and emails to your list  etc need to focus on your new product and services. Remember, content is KING.

3. Build A Buzz- Get people talking about your product BEFORE the sale. This can look different depending on what you are selling. Maybe you need to connect with bloggers to give them a sneak peek of your upcoming collection. Or maybe you need to send out your books to influencers for review. No matter the industry, the important thing is that you get the word out about your upcoming sale at least 3 weeks in advance, this way it is fresh on the minds of your target audience.

4. Don’t Be Afraid To Collaborate- Last but not least, you simply cannot be afraid to collaborate with your competition. This gives you an opportunity to cross promote, gain new potential customers and ultimately set yourself up to make a bigger profit. Think about doing a webinar or IG challenge talking about the do’s and don’ts of your industry. Or maybe you can do a giveaway or contest. Make it fun, exciting and promote each others sale. Who knows, you may even find a new business bestie in the process!

How To Sell Out Of Your Next Event

HOW TO SELL OUT YOUR NEXT EVENT.png

As you all know, our Branding Brunch in Atlanta this past Saturday was a SOLD OUT SUCCESS! Women traveled from all over to be empowered, inspired and learn how to build their businesses while taking their brand to the next level.

So, how did we sell out of this amazing event with monetary sponsors, a Southern Style Brunch and have press outlets like CBS 46, and Her Agenda in the building, you ask?

Here’s how:

1. Have A Vision- It’s not enough to say you want to host an event. What is the vision? How do you want people to feel? What do you want them to walk away with? What is the experience you want them to have? Once you have decided on the atmosphere, you must then figure out, who you want to be apart of the vision. Be strategic in your thinking. Don’t just pick speakers that are popular with no substance. Think about who is going to work best for YOUR AUDIENCE. Also, consider who you’ve wanted to collaborate with that may be a fit for both your brand and your audience’s brand.

2. Planning Is Key- Put a Promo Plan together for both yourself and all involved. For the PRGDIB Branding Brunch, we did webinars, Facebook Live, Instagram Live and Periscope. It all depends on where your audience is used to hearing from you the most. Don’t reinvent the wheel on this. Stick to what you know. If you usually Periscope every Wednesday, keep with your routine (if it’s working). Once you send out the plan, be prepared to make adjustments according to your speakers and their schedules. Make things like posting to IG, Facebook and more EASY for them by already having the flyer + caption prepped to send via email.

3. Set A Goal-  Create a budget for your event. Decide how many tickets you need in order to sell out. Once you know your numbers, you can then do a breakdown of ticket sales per week and/or per day. Tweak your social media promo plan as needed

4. Highlight Your Attendees- Get your attendees and other potential attendees excited about your event. Feature them on your website, social media page etc. This will prompt them to share and tell others about the event; giving you free promotion

5. Develop Media Partnerships- Allow the press FREE access to your event in exchange for placement/coverage. Put their logo on materials ie step and repeat, name tags, etc

We would love to hear how our tips helped you! Shoot us an email at prgirlsdoitbetterweekend@gmail.com. More on events coming soon!