What inspired you to start your agency? When did you decide that the PR industry was for you?
I started my first business in 2011. It's a non-profit ran in Biloxi, Ms; however everyone knows me from iGN PR & Co. What inspired me to start iGN PR was my passion to work in the PR industry. I received my undergraduate degree in Mass Communications and my Master's in Business, so running a PR firm gives me best of both worlds. Being an entrepreneur is a great idea, it’s a wonderful thought. But you never know how it really is until you do it. I have days where I think “Okay, is this for me or is it not for me?” And then I remember why I started. But the quality of your work goes into that. You can’t call yourself an entrepreneur if you’re paying people under the table. You can’t call yourself an entrepreneur if you aren’t paying people. So my inspiration came from me wanting to be that "right" Entrepreneur who will give people opportunities to grow their own dream. Whether they are employee or client of iGN PR, everyone is treated like an Entrepreneur.
Give us a glimpse of your day to day life as a publicist?
Every day is different in PR land. My days start early! At around 6 am. I start off with prayer, meditation and a good work out. A health mind a spirit is important when you work in a field like mine. Around 8:00 my work day begins. I am answering emails, meeting with clients and of course: pitching, pitching, pitching. Throughout the day or at night my duties include: escorting clients to their appearances, conducting interviews or managing events. I handle each client personally, unless I am called to be two places at once. As the owner of iGN PR & Co, often times, I have speaking engagements and appearances of my own. Oh and I can't forget that somewhere in the day I find time to spend quality time with my dog, Alpha and finance' Carlton McFall.
What is some of the best advice you have been given?
I didn't get a lot of advice when I started off; which is a sad thing. This is one of the reason why I strive to be a great mentor. But if I could go back in time,
I would tell my younger self to slow down and enjoy the process. Growing companies for other people are fun, so it should be fun to grow my own, right? I did not notice that when I was a young Entrepreneur. I tell my clients and team daily, You are your first client and first priority. If you cannot handle you own business how can you serve a customer or handle a client? Many people rush into entrepreneurship without fully appreciating what they can offer to the world. Entrepreneurship is not only about being your own boss but it’s about creating a healthy, loving life for yourself and for others. To do this you must love, focus and appreciate you. When you love yourself you tend to prioritize yourself. When you appreciate where you are in your journey, you tend to not settle for less. When you remain focus on your goals, you tend to knock them out of the park. So do not forget the reason you became your own boss. If you are unorganized, struggling to keep a steady revenue flow and you’re stressed out; then you might as well go back to having a corporate job because you will not have the loving and healthy life that you admire. Instead you will live by direct deposit to direct deposit.
Name your top 3 PR campaigns to date?
I brag about having amazing clients all the time. A lot of my work feels like fun but I believe it's because I work inside of my passion. My best work up to date would be the launch of MomPremier Eye Institute Practice out of Desoto, Texas. iGN created the brand from top to bottom. Also MC Lyte's WEALTH Experience 2017 in Miami Florida. Lastly the current work I'm doing with Mimi Faust from Love and Hip Hop Atlanta.
Words every publicist should live by?
I write original quotes daily, however right now my favorite quote is
"I do enough. I give enough. I have enough. I AM ENOUGH!" by Jason Wrobel. This is a small and simple quote but I say it daily and it has been so impactful to my daily meditation rituals.
Dear aspiring Entrepreneurs, please understand that everyone started from the bottom. Do not compare your current to someone else's because everyone's journey is different. Yes, we do have overnight successes, but that does not happen every day. So don't wait for a hand out. Use your abilities to create a plan to make your dream happen! You will appreciate life so much more, knowing you built your own opportunities. - RA