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4 Ways To Connect With Journalists

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Public relations is all about building and maintaining relationships. At the end of the day, editors, writers and reporters are (or at least they should be),  every PR girls best friend. In order to get your clients featured in a magazine, podcast or on television, you must identify the appropiate angle/segment and the right editor.


One of the biggest reasons you may not be receiving a response on your media pitch is because you are not talking to the right person. As I have said before, we are now in a digital age. That means that information is available to us with the click of a button. Researching and compiling a media list of potential outlets that may be interested in your clients story gets you one step closer to being featured.


Here are 4 ways you can connect with journalists:

  1. Email Introduction- Pay attention to your PR friends and their social media. See what bloggers and editors are covering their clients. Ask them to send an email introduction with you and the prospective person. Never be afraid to use your resources.

   2. Get Engaged- Follow them on social media. Take note of what they tweet about, take note of the stories that they share on Instagram. Don’t try to pitch them right away, but engage in conversation. Figure out what you have in common. Remember, the goal is to build a RELATIONSHIP.


3. Set A Date- Once you have established a semi-rapport, reach out to them directly. Invite them to your client’s upcoming event- not to cover/pitch, but to simply attend. This will give them a taste of what it’s like to attend an event coordinated by your firm/business. Or simply invite them to their favorite restaurant (on you of course) for a quick chat. Once the date is set, don’t forget to bring them a small token of appreciate for their time including but not limited to a journal, a book written by their favorite author, gift card, etc. You don’t have to break the bank on this but you definitely need to ensure that you value their time and willingness to join you.


4. Meet & Greet- Is their blog/publication having an event? If so, this is your time to show up and show out! Put on your best dress for the occasion and get ready to make an impression. Attending industry events are always great ways for you to expand your network, press rolodex and meet prospective clients. Face to face interaction gives them the opportunity to see that you are more than a name behind a computer screen and will give a human touch to your work.

Did you enjoy these tips? Comment down below and tell us some of your favorite ways to connect with journalists.


PR GIRLS DO IT BETTER FALL GUIDE

So fall is upon us! And for publicists, that means attending conferences and business expos, coordinating client events and even hosting your own events! We know how hectic it can be to get ready with hair, make up, etc so we curated our Fall Beauty Hacks Guide. Take a look and let us know what some of your favorite hacks are!

Save Time and Money with Fab Hair 1984-  As a PR Girl on the go, who has time to worry about hair, especially if you are natural! Wearing sew ins or clip ins can be a great protective style and help you save money while preparing for a press junket, client event or interview.Fab Hair 1984 is the premiere hair extension company for millennial women who want to look and feel luxurious! They provide wft extensions, along with clip ins to make installs convenient and easy.  Their Stunning Collection, including Raw Cambodian, Raw Indian, Vietnamese, and Burmese is soft to the touch and blends naturally. The Fab Hair extensions are all natural, with no synthetic fibers, fillers or chemicals.

        

         Hack: Running to a last minute event? Use Fab Hair 1984 Clip Ins and create a “fab” look in under 20 minutes. Install the clip ins according to length and size for best results

Every Publicist Should Know How To Do A Quick Beat- When you are constantly on the run with clients, going live on Instagram, and prepping for deskside, your look is the most important piece of the puzzle. First impressions are lasting and how can you be on your A game if your look isn’t together. Life Of A Bombshell Cosmetics makes doing your make up 10x’s easier with their  Bronze Bombshell Eye Shadow Pallette. This palette contains 35 matte and shimmer neutral and rose tone colors that easily allow you to create a multitude of looks! So whether you are headed to a meeting or getting ready for date night, your face will be absolutely

          Hack: Use the Bronze Bombshell Pallette to help you get ready for a client’s TV segment or potential client meeting. The neutral colors are an awesome asset to a cute chic look.


Pair the Pallette with StephaniNicole Cosmetics paraben free Cream Concealer .Banish those dark circles and skillfully hide those minor breakouts, with a natural finish. This concealer has light to medium coverage and is safe to use daily.


Don’t have time to get your nails  done? Believe it or not, KISS Gel Fantasy Press on Nails are an amazing alternative! You can apply them with glue or adhesive tabs and it only takes about 30 minutes to an hour to size, apply and let them dry. This is a perfect solution to sitting in a nail salon, waiting for an hour and a half to get serviced and then waiting another 30 minutes to dry! You can do them in the comfort of your own home, your time, your way. They can last up to 2 weeks and are $8 compared to $25+ at the shop.

Don’t know how to apply lashes? With Mia Adora, you don’t need to!


This 3D Fiber Masacara give you instantly longer, thicker eyelashes! It is water resistant and smudge proof and dramatically enhances your natural lashes; while strengthening and conditioning them at the same time. Say goodbye to wearing falsies and eyelash extensions.


Love, A PR Girl: Ronnika Ann- IGNPR

What inspired you to start your agency? When did you decide that the PR industry was for you?

I started my first business in 2011. It's a non-profit ran in Biloxi, Ms; however everyone knows me from iGN PR & Co. What inspired me to start iGN PR was my passion to work in the PR industry. I received my undergraduate degree in Mass Communications and my Master's in Business, so running a PR firm gives me best of both worlds. Being an entrepreneur is a great idea, it’s a wonderful thought. But you never know how it really is until you do it. I have days where I think “Okay, is this for me or is it not for me?” And then I remember why I started. But the quality of your work goes into that. You can’t call yourself an entrepreneur if you’re paying people under the table. You can’t call yourself an entrepreneur if you aren’t paying people. So my inspiration came from me wanting to be that "right" Entrepreneur who will give people opportunities to grow their own dream. Whether they are employee or client of iGN PR, everyone is treated like an Entrepreneur.  


Give us a glimpse of your day to day life as a publicist?

Every day is different in PR land. My days start early! At around 6 am. I start off with prayer, meditation and a good work out. A health mind a spirit is important when you work in a field like mine. Around 8:00 my work day begins. I am answering emails, meeting with clients and of course: pitching, pitching, pitching. Throughout the day or at night my duties include: escorting clients to their appearances, conducting interviews or managing events. I handle each client personally, unless I am called to be two places at once. As the owner of iGN PR & Co, often times, I have speaking engagements and appearances of my own. Oh and I can't forget that somewhere in the day I find time to spend quality time with my dog, Alpha and finance' Carlton McFall.



What is some of the best advice you have been given?

I didn't get a lot of advice when I started off; which is a sad thing. This is one of the reason why I strive to be a great mentor. But if I could go back in time,

I would tell my younger self to slow down and enjoy the process. Growing companies for other people are fun, so it should be fun to grow my own, right? I did not notice that when I was a young Entrepreneur. I tell my clients and team daily, You are your first client and first priority. If you cannot handle you own business how can you serve a customer or handle a client? Many people rush into entrepreneurship without fully appreciating what they can offer to the world. Entrepreneurship is not only about being your own boss but it’s about creating a healthy, loving life for yourself and for others. To do this you must love, focus and appreciate you. When you love yourself you tend to prioritize yourself. When you appreciate where you are in your journey, you tend to not settle for less. When you remain focus on your goals, you tend to knock them out of the park. So do not forget the reason you became your own boss. If you are unorganized, struggling to keep a steady revenue flow and you’re stressed out; then you might as well go back to having a corporate job because you will not have the loving and healthy life that you admire. Instead you will live by direct deposit to direct deposit.



Name your top 3 PR campaigns to date?

I brag about having amazing clients all the time. A lot of my work feels like fun but I believe it's because I work inside of my passion. My best work up to date would be the launch of MomPremier Eye Institute Practice out of Desoto, Texas. iGN created the brand from top to bottom. Also MC Lyte's WEALTH Experience 2017 in Miami Florida. Lastly the current work I'm doing with Mimi Faust from Love and Hip Hop Atlanta.



Words every publicist should live by?

 I write original quotes daily, however right now my favorite quote is

"I do enough. I give enough. I have enough. I AM ENOUGH!" by Jason Wrobel. This is a small and simple quote but I say it daily and it has been so impactful to my daily meditation rituals.

Dear aspiring Entrepreneurs, please understand that everyone started from the bottom. Do not compare your current to someone else's because everyone's journey is different. Yes, we do have overnight successes, but that does not happen every day. So don't wait for a hand out. Use your abilities to create a plan to make your dream happen! You will appreciate life so much more, knowing you built your own opportunities. - RA