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3 Mistakes People Make When Media Pitching

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As we’ve stated before, media pitching is both an art and a science. It’s about being positioned at the right place and the right time for maximum exposure for your brand, (or your client’s brand). Whether you are a newbie publicist or trying to DIY, there are a few things you must know when it comes to media pitching.

1. Pitching to the WRONG Editor-  Public relations and securing placement is all about being strategic. Different editors, writers, reporter, etc cover different beats. Some focus on business/corportations, some focus on entrepreneurship/lifestyle brands. Prior to outreach, you must determine the category/beat that your brand is a fit for. Keep in mind your story angle to help you figure out which editor/writer would be best to reach out. If you are still unsure, send them a quick note asking them if they would be interested in covering your story. More than likely, they will introduce you to the appropriate contact.

2. Your Subject Line is TOO BORING- In order to capture the media’s attention, you must have an attention grabbing subject line! It has to excite the editor enough to make them want to open your email. For instance, if you are pitching a hair extension company, think about what makes the company different from their competition. If they have a special gala for Breast Cancer every year, your subject line may be: How This Beauty Brand Is Making A Difference For Women Battling Breast Cancer. It gives them an idea of what the story is about and intrigues them to learn more.

3. You don’t FOLLOW UP ENOUGH- In pitching the media, just like all things business wise, the key is in the follow up. As a rule of thumb, follow up with editors three times max. So you may pitch them on January 1st for an upcoming Valentine’s Day story; if you don’t get a response, follow up on the January 15th and again on the 20th. Each time you follow up, give the editors NEW INFORMATION. Ask them if they are interested in doing a review or product feature. Be sure to research the current stories they have written about. That way, you can tie in your product/service and they know you are familiar with their work.

The next time you activate a PR campaign, keep these tips in mind for media outreach.

Why Every Publicist Should Brand Themselves


Many publicists don’t put themselves in the forefront because they feel like the spotlight should be reserved for clients! WRONG!

Gone are the days where working hard  behind the scenes is enough to get you noticed. You MUST create your own opportunities and position yourself to make a profit. Sure, you may have worked with some amazing brands and clients, but if no one knows that you exist, how do you expect new customers to find you?

Here are 3 reasons why EVERY Publicist should brand themselves:

  1. Boost Your Credibility- Pitching yourself to the media and sharing your story helps to boost your credibility. The more you share you expertise, the more features you obtain for yourself/ your business, the more credible you become. This way, when you pitch new clients, you can send them your case studies along with company highlights

  2. Increase Revenue-  Putting yourself out there via blog, podcast, magazine, etc allows yo to expand your company reach in front of your target audience. The more people you reach, the more people that are interested in your products and services. This will help to increase your bottom line whether you are servicing new clients or selling an event/new course. Sharing your story with various audiences brings more exposure and brand awareness.

  3. Increase Your Visibility- Again, getting in the forefront is all about positioning yourself for success and as a thought leader in your industry. As a publicist, you are only as good as your last PR campaign, and if you are not showcasing your work, going Live, obtaining press placements for yourself, you are missing out on potential clients and creating your visibility platform.