Getting your brand featured in magazines, online publications, etc can help to increase brand awareness, enhance credibility and position you to become a thought leader in your industry.
But before you can begin outreach, there are a few things you must take into consideration that can drastically help you increase your chances of securing top tier press.
Here are 3 things you need to get press coverage:
1.) A Solid Media Pitch- Your media pitch must be creative, interesting to the editor/writer you are reaching out to and relevant! When creating your pitch, you have to keep the person you are pitching to in mind. What have they already covered? What types of stories to they like to write about? Be sure to let them know that you have read their work, give a compliment. Remember, it's all about relationship building!
2.) An Updated Media List- As you are preparing to pitch, it is crucial that you create AND update your media list. Although you can purchase a list from resources like Cision, Melt Water, and Easy Media List, if you are just starting out, they can be quite expensive and can be a tad outdated. To save coin and the hassle of not having the correct info, create your list on an Excel sheet, use Twitter, Instagram and sites like Rocket Reach to get journalists info. Once your list is created, keep it handy so that you can note who you contacted, the date and their response. This will help you as you are following up with various outlets and contacts.
3.) A Visual Platform- Editors and reporters alike are going to research you. You need to have a working website, be consistent in your social media and last but certainly not least: PROFESSIONAL PHOTOS. While everyone has to start from somewhere, you CANNOT afford to slack on your photos. They must be 300dpi as this is standard for print. Your photography must showcase your brand story and be in alignment with your brand colors.
Once you have these, you are ready to go out and secure amazing press coverage for your brand!