Many publicists don’t put themselves in the forefront because they feel like the spotlight should be reserved for clients! WRONG!
Gone are the days where working hard behind the scenes is enough to get you noticed. You MUST create your own opportunities and position yourself to make a profit. Sure, you may have worked with some amazing brands and clients, but if no one knows that you exist, how do you expect new customers to find you?
Here are 3 reasons why EVERY Publicist should brand themselves:
Boost Your Credibility- Pitching yourself to the media and sharing your story helps to boost your credibility. The more you share you expertise, the more features you obtain for yourself/ your business, the more credible you become. This way, when you pitch new clients, you can send them your case studies along with company highlights
Increase Revenue- Putting yourself out there via blog, podcast, magazine, etc allows yo to expand your company reach in front of your target audience. The more people you reach, the more people that are interested in your products and services. This will help to increase your bottom line whether you are servicing new clients or selling an event/new course. Sharing your story with various audiences brings more exposure and brand awareness.
Increase Your Visibility- Again, getting in the forefront is all about positioning yourself for success and as a thought leader in your industry. As a publicist, you are only as good as your last PR campaign, and if you are not showcasing your work, going Live, obtaining press placements for yourself, you are missing out on potential clients and creating your visibility platform.