So you signed on a new client!! You’ve spent time researching, creating their PR Plan and developing the pitch. You are now ready to begin the outreach process and book interviews/features. Your media list is in hand and you’ve spent the past week pitching your heart out!
You get excited when you FINALLY get a response from the editor, only to open an email that says,
“Thanks for sending this over! At this time, we’re going to pass.”
By this being your first round of pitches for this PR campaign, you were really looking forward to your client being featured in this particular outlet, and now, you are CRUSHED!
What should you do now that they have rejected your pitch? Here are 5 steps.
1. Be Polite- Thank them for their time. After all, they took time out to open up and read your email! Ask them to keep you posted on new + upcoming stories in the future
2. Identify The Opportunity For Growth- Check and read over your pitch. Read it back about 2 times and put yourself in the shoes of the editor. Does it sound compelling to you? Is it too long? Is there enough information? Did you highlight all NEWSWORTHY aspects? If you need to make changes, now is the time to do so before you continue outreach to other publications
3. Find A New Angle- Think about the various ways you can pitch your client. Maybe they are a beauty app founded by an African American veteran. That’s at least 4 different angles: Beauty, App (tech), Black Owned, Business and former military personnel. With those angles, that means there are at least 8 different writers you can pitch to.
4. Timing Is Everything- In pitching, the timing is EVERYTHING. Perhaps you initially pitched the editor at the end of summer when they had previous stories, deadlines, etc. Keep them on your radar, however, don’t continuously pitch them. Wait awhile. Pitch them again at a new quarter when your client creates a new product, launch, etc.
5. Keep The Faith- Media pitching can be a bit frustrating at times because of the passion that you have for your clients and their brand. No matter what you have to keep the faith in your client, their products and most importantly YOUR ABILITIES! You were made for this! You are an amazing publicist and you get better with time!!! Believe in yourself, continue to study your craft and know that you got this!!! Also, visualize your outcome! Make a vision board of placements and keep it on your desk while you work. Watch how things begin to manifest!