When did you decide that the PR industry was for you?
My freshmen year in college, I became the public relations coordinator for the freshmen class executive board. After successfully working on a few PR campaigns and events I fell in love.
What inspired you to start your agency?
After applying to over 100 jobs pre and post graduation from undergrad I was fed up. Needing to meet drastic criteria such as 10 years of work experience and a masters degree, which I was entering into in the fall but the work experience I didn't have I had just finished school. So instead of being depressed or feeling sorry for myself, I started my agency. Granted I had the government job that I had been at for years, but it wasn't my passion, it wasn't what I received my degree or getting ready to receive my master's degree in. I always knew I wanted to start my own agency, but not as early as 21, I imagined 25; but God had different plans.
Give us a glimpse of your day to day life as a publicist?
Normally I'll have about 4-5 discovery calls a day, my work day starts at 10 am and ends at 7 pm. Throughout the day I work on different client assignments. They can vary from social media clean-up, pitching to the media, securing media placements and sponsorships. I can also have meetings outside of phone calls, events to attend. On even better days, I can be taking flights to clients for one-day meetings or I can be in another state for a big event for a client to ensure red carpet management is going smoothly. The life of a publicist you never know!
What is some of the best advice you have been given?
I have given a lot of advice to Public Relations students, clients, and aspiring publicist. I always tell them to meet their consumers at the door, don't waste your time where your consumer is not.
Gain a lot of experience through internships in the industry you want to work under, don't waste your time hopping from job to job and internship to internships that will not help you overall. Lastly, go out and network, never wait for the opportunity to come to you.
Name your top 3 PR campaigns to date?
Former NFL Wide Recieve Youth Camp securing local media and over eleven top-tier sponsorships.
Achieving several top-tier Brand ambassador deals and securing a spot as a model in the top BET Award Weekend Fashion show for a client.
Helping increase a client's sales by turning their followers into consumers through new innovative social media strategies.
Words every publicist should live by?
"Pitching is a habit"