So you bought your domain, got a logo and business cards created, along with filed your LLC. You officially own a PR firm, now all you need is the clients! Landing your first client can be stressful, especially if you are running your business full time. Here’s how you can land your first 3 clients, get paid and start running the town with PR Campaigns, events, etc.
Collaborate- As you know, we strongly believe in collaborating with others to reach a win-win for all involved. Reach out to a graphic designer, brand manager and writer. Let them know that you own a PR firm and are actively seeking new clients. Be sure to have your Capabilities Deck packaged to perfection and send it over to them. Offer a referral fee for each client that they send your way, also offer to send them business as well. You have just successfully created your first Strategic Partnership.See what we did there?
Social Media Is Your BFF- I literally landed my first 2 clients based on a Twitter search! Use social media to your advantage. Post about your services, post previous press links that you’ve gotten for clients and search IG, Facebook and Twitter to see who needs a publicist. Send them a tweet, DM, etc and follow up with your pitch to set up a consultation. Make sure that your page is public, professional and positive. People need your help and are looking for an amazing publicist, go find them and secure the bag!
3. Expand Your Expertise- You need to get more visible in the marketplace. Submit a guest post on your favorite blog that will capture the attention of your ideal client. Secure an interview for yourself on a business podcast where you can give tips and tools on PR and Marketing. Put yourself in a position to create your own opportunities
4. Create A Client Wishlist- You have not because you ask not. Take time out and think about who you really want to serve and why. Then create your ideal client wishlist. Be sure to add their website, email, social media handles, etc. Check to see if they currently have representation and if not, begin to pitch your life a way! You should land your first client in the next 30 Days
5.Host An Event-People need to know that you exist and see what you’re made of. What better way to showcase your skills than to coordinate an event full of potential clients, influencers, media and more? Make this a FREE event. Research and partner with a venue that will allow you to utilize their space for low-to no cost. Have a well known blogger host the event, invite potential clients, businesses that are apart of the industry you want to work in, etc. Make it a night to remember with networking, food, and a great panel.