Public relations is all about building and maintaining relationships. At the end of the day, editors, writers and reporters are (or at least they should be), every PR girls best friend. In order to get your clients featured in a magazine, podcast or on television, you must identify the appropiate angle/segment and the right editor.
One of the biggest reasons you may not be receiving a response on your media pitch is because you are not talking to the right person. As I have said before, we are now in a digital age. That means that information is available to us with the click of a button. Researching and compiling a media list of potential outlets that may be interested in your clients story gets you one step closer to being featured.
Here are 4 ways you can connect with journalists:
Email Introduction- Pay attention to your PR friends and their social media. See what bloggers and editors are covering their clients. Ask them to send an email introduction with you and the prospective person. Never be afraid to use your resources.
2. Get Engaged- Follow them on social media. Take note of what they tweet about, take note of the stories that they share on Instagram. Don’t try to pitch them right away, but engage in conversation. Figure out what you have in common. Remember, the goal is to build a RELATIONSHIP.
3. Set A Date- Once you have established a semi-rapport, reach out to them directly. Invite them to your client’s upcoming event- not to cover/pitch, but to simply attend. This will give them a taste of what it’s like to attend an event coordinated by your firm/business. Or simply invite them to their favorite restaurant (on you of course) for a quick chat. Once the date is set, don’t forget to bring them a small token of appreciate for their time including but not limited to a journal, a book written by their favorite author, gift card, etc. You don’t have to break the bank on this but you definitely need to ensure that you value their time and willingness to join you.
4. Meet & Greet- Is their blog/publication having an event? If so, this is your time to show up and show out! Put on your best dress for the occasion and get ready to make an impression. Attending industry events are always great ways for you to expand your network, press rolodex and meet prospective clients. Face to face interaction gives them the opportunity to see that you are more than a name behind a computer screen and will give a human touch to your work.
Did you enjoy these tips? Comment down below and tell us some of your favorite ways to connect with journalists.