As a publicist, the goal is always to service clients with excellence! Even though you provide PR services to clients and make sure that their business is in front of the masses, you cannot forget that YOUR BUSINESS IS A BRAND. As an entrepreneur, it’s easy to get caught up in client projects that we forget about our own. Here are 4 ways you can build a profitable brand:
Have A Vision- I know you want to be a success and there’s no doubt in my mind that you will be, but the question is HOW? How are you going to be successful and what does that look like to you? Where do you see you business going in the next 90 days? These are questions that definitely need answers. You’re excited about your new business venture, as you should be, but you get over whelmed with all of the goals, demands, expectations, etc. Take a second and breathe. Now let’s start creating your next 90 days. Think about what you REALLY NEED to accomplish first. What’s priority? If you are full time, you need to figure out how you are going to bring in cash flow. Once you’ve organized your priorities and written down the goals you need to reach, create 3 Action Items for each goal. Write the vision and make it plain! It works!
2. Get Visible- We’ve talked about this before, but TO EXPAND YOUR BRAND, YOU MUST BECOME A THOUGHT LEADER! People do business with people that they like and trust. In order for them to trust you, they have to get to know you, what you do, and how you can help them. Become a contributing writer for blogs such as Huffington Post, Black Enterprise, Forbes,etc. Pitch yourself to do interviews and features, share your story about your life and business.
3. Remain Consistent- For service based businesses, it can be hard to juggle your branding activities and handle client accounts, but you must make it a priority! Whether you decide to blog every Monday, host a Twitter Chat each Friday or get on Periscope daily, you must have a system in place and STICK TO IT! This is how you build a solid fan base, this is how people grow to love you and want to pay you for whatever it is you are selling. Figure out your schedule, make sure you are putting out amazing content and be consistent! People are counting on you to give them what they need to succeed in their businesses and lives. Don’t be afraid to put yourself out there
4. Say Goodbye To Your Competition- The number one mistake that you can make when building your brand and creating a profit, is comparing yourself to other people. It doesn’t matter what you see on Instagram or other social media platforms, everything that glitters is not gold. When you compare yourself to other people, it takes away from your greatness and potential. Entrepreneurship is not easy, no matter who runs the business. Your journey is yours and yours alone. Everyone has their own time, season and place for getting to the next level! It’s up to you to enjoy the journey and trust the process! Your gifts will make room for you!!