So you have a business plan, LLC, website and you are active on social media. You’ve put all this time, effort and yes coins into building your brand and marketing your business. But you still aren’t seeing RESULTS!
It gets frustrating, you get annoyed and on some days you just want to cry, throw your laptop across the room and say “I Quit!”! (or was that just me? LOL)
Instead of having an emotional meltdown, let’s talk about 3 Reasons Your Marketing Strategies Arent Working AND how to fix it!
You aren’t talking to the right people AND not enough people know you exist- In order for you to reach your financial goals, you have to play the numbers game. If you have 200 people on your mailing list, only 10% are going to be loyal customers and buy from you. So that means that you’ve got to figure out how to reach more people; and not just anyone, but YOUR people. Think about what you have to offer and why someone would want/need you to help them with their business. From there you can adjust and revamp your strategy. Collaborate with someone with a bigger audience in your industry, do a brand partnership, etc.
2. You aren’t visible enough- I’ve heard alot of people say “oh I went on Periscope once or twice and it just wasn’t for me”, HUH?? But did you really try? Or were you magically expecting 1,000 people to fall out of the sky and on to your Broadcast. You have to make an EFFORT and be consistent. Use social media to your advantage, get on IG Live and talk about your services/products, pitch yourself to a blog or media outlet showcasing your expertise. The bottom line is you have to put yourself out there in order to properly position your business. No one is going to put you on, you have to take initative and figure out what works for you. Don’t be afraid to start over, it happens to the best of us!
3.) You are afraid to sell- Guilty, guilty, guilty, I can’t tell you how many times I’ve cringed at hitting the send button because I was too afraid folks would unsubscribe because they thought I was doing too much! Guess what? People that unsubscribe to your list are NOT APART OF YOUR TRIBE AND WERE NEVER GOING TO BUY ANYWAY! You still have to do your part and give them the information; stop being afraid of selling your products/services (if they are good that is, we will talk later on this). Don’t allow fear to stop you from being great!