We’ve handled publicity campaigns since 2012 and have noticed that entrepreneurs who want to get press for their businesses make 3 common but crucial mistakes that keep them going in circles. Are you guilty of any of these?
1. Pitching and reaching out to the wrong people
2. Not sharing the right story
3. Not having the proper plan in place
These mistakes could have easily been avoided if you knew just a few things.
Before you start pitching, you must get clear on your why and your story.
Publications exist to tell stories, so you need to make sure that you have something that fits and needs to be told. If you’re wondering how to do that, simply think about why people should be care or be interested. What makes your story different from all the others?
Once you know what story you want to tell, you should create a plan around how you’re going to get the word out. Without a strategy, it’s easy to remain stagnant and anonymous, and in business that can result in lack of sales, brand partnerships, and visibility
Once you have your strategy in place, you need to create a list of publications that are a fit for your story. Read various articles, pay attention to who the writers are, research their emails.
Then you can create your media pitch based on various industry trends and story ideas of the publications you have researched. This way, you avoid making the mistakes we mentioned earlier and you can start to increase your visibility and brand awareness.