How To Get More Press For Your Brand

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There’s nothing like getting featured in your favorite magazine, blog, podcast. But, it’s not enough to secure press one or two times. In order to gain visibility and maintain it, you need to consistently continue to pitch the media. Stuck on strategy? Here are a few things you need to keep in mind in order to stay in the media.

  1. Understand Media Timelines- Staying in the know is a big part of media outreach. Use editorial calendars to help you plan your product/new service launches so that they are in sync with various story ideas and publications. This helps to position you as an expert and resource to journalists, writers, etc. For example, Essence Magazine’s 2018 media kit will let you know what issue they are working on, when it will be on stands, etc. If you have a beauty product releasing in January, now is the perfect time to pitch editors, put the product on their radar and set yourself up for success with potentially getting a media hit.

2. Know Your Angles- It’s important to know your press angles as they are different for each publication that you pitch. If you are pitching business publications, you want to make sure the story idea has a business related angle, not just your personal story. If you are pitching a story to your local newspaper, etc,you need to include the local tie in as apart of your press angle. To further help with this, write down at least 3-5 potential angles and identify what publications/industries are a fit

3. Be Mindful of Your Schedule + Event Calendar-- When you are preparing to pitch the media, you must consider timing. Most times editors work under deadlines and may need you to be available within a day or two of confirming your interview slot. You must make room in your schedule for unexpected press interviews.

4. Always Follow Up- Following up can either make or break you in the media world. Journalists are often busy on deadline and depending on when you pitch them, your email may fall by the wasteside. This is why you must keep track of who you reach out to, when, and their response time. A typical rule of thumb is following up within 3-5 days of sending your initial email.

3 Mistakes Business Owners Make When Pitching

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We’ve handled publicity campaigns since 2012 and have noticed that entrepreneurs who want to get press for their businesses make 3 common but crucial mistakes that keep them going in circles. Are you guilty of any of these?

1. Pitching and reaching out to the wrong people

2. Not sharing the right story

3. Not having the proper plan in place

These mistakes could have easily been avoided if you knew just a few things.

Before you start pitching, you must get clear on your why and your story.

Publications exist  to tell stories, so you need to make sure that you have something that fits and needs to be told. If you’re wondering how to do that, simply think about why people should be care or be interested. What makes your story different from all the others?

Once you know what story you want to tell, you should create a plan around how you’re going to get the word out.  Without a strategy, it’s easy to remain stagnant and anonymous, and in business that can result in lack of sales, brand partnerships, and visibility

Once you have your strategy in place, you need to create a list of publications that are a fit for your story. Read various articles, pay attention to who the writers are, research their emails.

Then you can create your media pitch based on various industry trends and story ideas of the publications you have researched. This way, you avoid making the mistakes we mentioned earlier and you can start to increase your visibility and brand awareness.


4 Ways To Prepare Your Business For Holiday Sales

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The holidays are upon us and it’s time for you to level up in your business and your profits.

We absolutely love this time of year, good food, family time and of course SALES, SALES AND MORE SALES. During November, December is when the big guys make the bulk of their income. Just think about where you shop when Black Friday comes around (our faves are Target, Bath and Body Works, just to name a few).

This holiday season as a small business owner, you can rake in the holiday cash as well, it’s all about the product, strategy  and marketing you put into it.

Here’s 4 Ways To Get Your Business Ready For The Holidays:

  1. Decide what you are going to sell- Take a look at your inventory. What does your audience need most? What have been some of your best selling products and/or services? What have repeat customers purchased from you? Have you created anticipation and demand for a new product? These are the questions that you must as yourself to help you figure out what you’re going to sell. This is MAJOR, people. You don’t want to create a product that isn’t going to increase/move your bottom line. So you must take time out to properly assess before you launch your sale.

  2. Create A Strategy- Now that you’ve figured out what you’re going to be selling, it’s time to create a strategy. What social media channels are the most engaging for your business? What platforms can your audience be found on? This is where you need to focus your energy and efforts as far as creating the strategy. For example, if you audience is on Instagram, then you know you need to go Live on Instagram at least 2 times a week to help promote your sale. You also need to create content that is going to capture their attention. So your blog posts, IG posts, and emails to your list  etc need to focus on your new product and services. Remember, content is KING.

3. Build A Buzz- Get people talking about your product BEFORE the sale. This can look different depending on what you are selling. Maybe you need to connect with bloggers to give them a sneak peek of your upcoming collection. Or maybe you need to send out your books to influencers for review. No matter the industry, the important thing is that you get the word out about your upcoming sale at least 3 weeks in advance, this way it is fresh on the minds of your target audience.

4. Don’t Be Afraid To Collaborate- Last but not least, you simply cannot be afraid to collaborate with your competition. This gives you an opportunity to cross promote, gain new potential customers and ultimately set yourself up to make a bigger profit. Think about doing a webinar or IG challenge talking about the do’s and don’ts of your industry. Or maybe you can do a giveaway or contest. Make it fun, exciting and promote each others sale. Who knows, you may even find a new business bestie in the process!

How To Craft A Story The Press Will Care About

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Okay so you’ve decided to take the leap! You are ready to take your brand to the next level and activate a press campaign. You have a popping website, your Instagram looks clean and you know that you provide an amazing product for your client.  Now, it’s time to reach out to the media and get featured!

You’ve seen a million people get featured on podcasts, magazines,etc. It can’t be that hard, right? WRONG. Public relations is all about RELATIONSHIP BUILDING, being an asset to journalists, writers, producers, etc. In order for you to be an asset/valuable resource, you have to develop a story that the press will care about.  Here’s how:

  1. Pay attention to what they write about- Just because someone writes for Essence, that doesn’t mean that they will write about YOU! Each editor/writer has their own beat/industry that they cover. Someone that is a beauty writer is not going to care about your new tech app unless it is beauty related. So before you press send on that email, be sure that you are paying attention to the writer and the stories they’ve featured in the past. Ask yourself the following questions,

Have they covered this before?

Does this seem like something that they would be interested in?

Why would it be interesting to them?

How am I positioning myself as a thought leader and asset by providing them with this story line.


2. It’s all about New News-  No one wants to continuously talk about the same old thing. After a while, it gets boring right? It’s the same thing with crafting your brand story. Sure, your competition may have just been featured for a similar product, but perhaps you have a different viewpoint. Here’s the thing, there is nothing new under the sun. It is all about how you position yourself. So for instance, if I am a makeup artist that just created a new vegan eyeshadow pallette, as I am preparing to pitch myself to the media, I am going to focus on reasons why I created my palette (for the sake of this example, let’s say I suffered from rashes using MAC/Sephora make up) and it being a timely story, (my pallette will be released Summer 2018) This will be of interest to the press because


  1. You are pitching to editors, writers who cover similar stories

  2. Your product is new/has just been released

  3. You are providing them with information that their audience needs


3. If at first you don’t succeed, try again- Let’s face it, you may not always get it right on the first try. Pitching to the press is about relationships and also trial and error. Sometimes in order to figure out what people will care about, you have to figure out what they don’t care about first. And this takes time. You may want to start with one set of outlets first ie podcasts, bloggers, etc and work your way up. This way, you have time to build upon your story, create and maximize current press opportunities and connect with bigger outlets all at the same time. Following up is key when it comes to creating rapport, getting featured in the press and establishing yourself in your industry


3 Things Google Won't Tell You About Press Campaigns

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A press campaign is a series of activities that are strategically planned to help a company and/business increase awareness and exposure. Sure, you can research Google about the components that are involved like press releases, media pitches, sponsorship decks, etc. It will even let you know that you need to identify your audience, decide on press angles and learn how to evaluate your success metrics. While all of this is important information, there are a few other things that you need to when making the decision to implement a press campaign for your brand.


  1. How To Prepare for The Pressure- Getting featured in the media is an amazing privilege; it helps to position your brand in the marketplace, increase your influence in your industry and aligns you among other thought leaders. While all of these things are key to growing your business, landing major interviews in various publications, television shows, etc can definitely add pressure (in a good way of course). Here’s what I mean- when you are preparing to pitch the media, you are not in control of the responses that you receive and when you receive them. For instance, when we work with clients, the goal is to get them 1-3 placements per week, which at minimum means that the client will have at minimum 4 press opportunities. This all sounds fun until you’ve forgotten to clear your schedule, you misread emails and are not prepared for the interview even after you’ve been given the talking points. As an entrepreneur, you must remember to take time out and get organized within your business. That means learning how to juggle a team, your own clients/customers and also being prepared for the unexpected to come while taking it all in stride.

  2. Press Campaigns Are Subject To Change Direction At Any Time- You may have developed certain press angles for your brand and you may have identified the various products/services that you want to highlight, but that does not mean that they are the end all be all for your campaign. Once you start pitching, you may find that you need to switch up the angles because no one is responding to your emails and/or they are deciding to pass on the story. If you are just starting out with little to no press, you may need to switch up your efforts from media pitching to creating content and activities that will capture attention. You have to give the media something to talk about and that may mean coordinating a launch event for your product, collaborating with a competitor, etc. There is not a one fits all approach when it comes to Press Campaigns. What worked for one person may not work for you.

  3. How Daunting The Tasks Are- Press campaigns are not always full of glitz and glam. To execute a successful PR campaign, it takes a ton of research, compiling lists, revising pitches and press releases, connecting with journalists, and follow up. Sometimes opportunities are given last minute and sometimes interviews, stories, etc are pulled. It takes hard work, knowing the ends and outs of the PR industry, and a true passion to secure results for your business and brand. Last but not least, it takes time! Be realistic with the goals that you and/or your publicist set.

Love, A PR Girl: Milan Mobley- U Management PR

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When did you decide that the PR industry was for you?

My freshmen year in college, I became the public relations coordinator for the freshmen class executive board. After successfully working on a few PR campaigns and events I fell in love.

What inspired you to start your agency?

After applying to over 100 jobs pre and post graduation from undergrad I was fed up. Needing to meet drastic criteria such as 10 years of work experience and a masters degree, which I was entering into in the fall but the work experience I didn't have I had just finished school. So instead of being depressed or feeling sorry for myself, I started my agency. Granted I had the government job that I had been at for years, but it wasn't my passion, it wasn't what I received my degree or getting ready to receive my master's degree in. I always knew I wanted to start my own agency, but not as early as 21, I imagined 25; but God had different plans.

Give us a glimpse of your day to day life as a publicist?

Normally I'll have about 4-5 discovery calls a day, my work day starts at 10 am and ends at 7 pm. Throughout the day I work on different client assignments. They can vary from social media clean-up, pitching to the media, securing media placements and sponsorships. I can also have meetings outside of phone calls, events to attend. On even better days, I can be taking flights to clients for one-day meetings or I can be in another state for a big event for a client to ensure red carpet management is going smoothly. The life of a publicist you never know!

What is some of the best advice you have been given?

I have given a lot of advice to Public Relations students, clients, and aspiring publicist. I always tell them to meet their consumers at the door, don't waste your time where your consumer is not.


Gain a lot of experience through internships in the industry you want to work under, don't waste your time hopping from job to job and internship to internships that will not help you overall.  Lastly, go out and network, never wait for the opportunity to come to you.

Name your top 3 PR campaigns to date?

Former NFL Wide Recieve Youth Camp securing local media and over eleven top-tier sponsorships.

Achieving several top-tier Brand ambassador deals and securing a spot as a model in the top BET Award Weekend Fashion show for a client.

Helping increase a client's sales by turning their followers into consumers through new innovative social media strategies.

Words every publicist should live by?

"Pitching is a habit"


3 Mistakes People Make When Media Pitching

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As we’ve stated before, media pitching is both an art and a science. It’s about being positioned at the right place and the right time for maximum exposure for your brand, (or your client’s brand). Whether you are a newbie publicist or trying to DIY, there are a few things you must know when it comes to media pitching.


1. Pitching to the WRONG Editor-  Public relations and securing placement is all about being strategic. Different editors, writers, reporter, etc cover different beats. Some focus on business/corportations, some focus on entrepreneurship/lifestyle brands. Prior to outreach, you must determine the category/beat that your brand is a fit for. Keep in mind your story angle to help you figure out which editor/writer would be best to reach out. If you are still unsure, send them a quick note asking them if they would be interested in covering your story. More than likely, they will introduce you to the appropriate contact.

2. Your Subject Line is TOO BORING- In order to capture the media’s attention, you must have an attention grabbing subject line! It has to excite the editor enough to make them want to open your email. For instance, if you are pitching a hair extension company, think about what makes the company different from their competition. If they have a special gala for Breast Cancer every year, your subject line may be: How This Beauty Brand Is Making A Difference For Women Battling Breast Cancer. It gives them an idea of what the story is about and intrigues them to learn more.

3. You don’t FOLLOW UP ENOUGH- In pitching the media, just like all things business wise, the key is in the follow up. As a rule of thumb, follow up with editors three times max. So you may pitch them on January 1st for an upcoming Valentine’s Day story; if you don’t get a response, follow up on the January 15th and again on the 20th. Each time you follow up, give the editors NEW INFORMATION. Ask them if they are interested in doing a review or product feature. Be sure to research the current stories they have written about. That way, you can tie in your product/service and they know you are familiar with their work.

The next time you activate a PR campaign, keep these tips in mind for media outreach.


4 Ways To Connect With Journalists

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Public relations is all about building and maintaining relationships. At the end of the day, editors, writers and reporters are (or at least they should be),  every PR girls best friend. In order to get your clients featured in a magazine, podcast or on television, you must identify the appropiate angle/segment and the right editor.


One of the biggest reasons you may not be receiving a response on your media pitch is because you are not talking to the right person. As I have said before, we are now in a digital age. That means that information is available to us with the click of a button. Researching and compiling a media list of potential outlets that may be interested in your clients story gets you one step closer to being featured.


Here are 4 ways you can connect with journalists:

  1. Email Introduction- Pay attention to your PR friends and their social media. See what bloggers and editors are covering their clients. Ask them to send an email introduction with you and the prospective person. Never be afraid to use your resources.

   2. Get Engaged- Follow them on social media. Take note of what they tweet about, take note of the stories that they share on Instagram. Don’t try to pitch them right away, but engage in conversation. Figure out what you have in common. Remember, the goal is to build a RELATIONSHIP.


3. Set A Date- Once you have established a semi-rapport, reach out to them directly. Invite them to your client’s upcoming event- not to cover/pitch, but to simply attend. This will give them a taste of what it’s like to attend an event coordinated by your firm/business. Or simply invite them to their favorite restaurant (on you of course) for a quick chat. Once the date is set, don’t forget to bring them a small token of appreciate for their time including but not limited to a journal, a book written by their favorite author, gift card, etc. You don’t have to break the bank on this but you definitely need to ensure that you value their time and willingness to join you.


4. Meet & Greet- Is their blog/publication having an event? If so, this is your time to show up and show out! Put on your best dress for the occasion and get ready to make an impression. Attending industry events are always great ways for you to expand your network, press rolodex and meet prospective clients. Face to face interaction gives them the opportunity to see that you are more than a name behind a computer screen and will give a human touch to your work.

Did you enjoy these tips? Comment down below and tell us some of your favorite ways to connect with journalists.


How To Identify Your Why + Develop Press Angles

In order to create and execute an effective PR campaign, you must understand the fundamentals i.e. how to identify your why, develop key messages a media pitch, etc.

Creating the ultimate PR plan requires you to think outside of the box, be creative and focus on the important aspects of your brand. Before you can begin to craft a media pitch or develop your media list. You must first identify your why in business.

Think about why a media outlet would be interested in featuring you? What do you have going on that's relevant? Why would they be interested in your story?

So, you want to focus on what inspired you to start and your target audience.  Think about why you are attracting the target audience that you have and you what it is you have to offer them. Identifying your why gives a clear angle of exactly what you are going to pitch to  various media outlets and how you are going to pitch it to them.


Think about what problem you help your core audience solve? Why do they need you?  Even if you feel like you haven’t had that much success in business,YOU ARE STILL NEEDED!

People need your products and services and creating your PR plan will help bring visibility to your business (which equals more awareness and potential customers).

For example, let’s say you're just starting out with your lip-gloss company and you have started it because your daughter had an allergic reaction to some lip balm she purchased from the drugstore. That’s your why and apart of your brand story! So when you develop your media pitch, one press angle you could use is: 9 Year Old Starts Lip Gloss Company After Suffering Allergic Reaction.


And from there, you can expand your angles depending on the publications that you are pitching. But remember, it all starts with identifying your why and researching what messages resonate with your audience.


5 Things You Can Do While Waiting On Your Next Media Interview

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Like we always say, pitching is both an art and a science. It takes time to craft the right pitch, for the right person at the right time. So when you land an interview or feature, the excitement is through the roof, right? Getting featured in print and sometimes online publications have a lead  time of 3-4 months. For example, if you want to be featured in Essence’s March Issue, you will need to pitch them in December, no later than around January 15th or so. This means that if you secure 3-5 print press opportunities for your client (or yourself), then you will have to wait 2-3 months for the story to hit stands.

While you are waiting on your press hits, here are a few things you can do to continue to increase visibility and brand awareness.

  1. Assess Your Press Goals- Think about your press goals now that you have secured a few of them.  Are your key messages the same? What are the next steps to garnering more press? Are you creating a new product/service? What outlets are you still wanting to target? Assessing your PR goals will help set the tone for the next phase of your campaign.

  2. Pitch Other Publications- Don’t get too comfortable with the features that you have previously secured. Remember, you are only as good as your latest interview. You must be consistent in your publicity efforts. Reach out to other publications that you think may be interested in your brand.

  3. Update Your Press Kit + Brand Materials- Your media kit is key to building relationships with potential sponsors and investors. While you are waiting on your next press clippings, be sure to update your media kit. It needs to include all of your interviews and featured and reflect the latest look of your brand. Also, make sure your visuals ie photos, social media platforms and websites are updated with your press/media coverage.

  4. Collaborate With Influencers- If you have a beauty brand, you can collaborate with influencers by having a specific YouTuber or Instagram create their own cosmetics line under your name. Or if you have a book, you can reach out to various influencers who are well known thought leaders in your industry to do virtual book tours, reviews, etc.

  5. Host An Event- Events are always great ways to bring together key players and potential customers. Take some time and plan out your next event, whether it is a pop up shop, or a panel discussion, an event for your brand is another way for you to leverage press, invite bloggers/local media and add to your media kit