So you signed on a new client!! You’ve spent time researching, creating their PR Plan and developing the pitch. You are now ready to begin the outreach process and book interviews/features. Your media list is in hand and you’ve spent the past week pitching your heart out!
You get excited when you FINALLY get a response from the editor, only to open an email that says,
“Thanks for sending this over! At this time, we’re going to pass.”
By this being your first round of pitches for this PR campaign, you were really looking forward to your client being featured in this particular outlet, and now, you are CRUSHED!
What should you do now that they have rejected your pitch? Here are 5 steps.
1. Be Polite- Thank them for their time. After all, they took time out to open up and read your email! Ask them to keep you posted on new + upcoming stories in the future
2. Identify The Opportunity For Growth- Check and read over your pitch. Read it back about 2 times and put yourself in the shoes of the editor. Does it sound compelling to you? Is it too long? Is there enough information? Did you highlight all NEWSWORTHY aspects? If you need to make changes, now is the time to do so before you continue outreach to other publications
3. Find A New Angle- Think about the various ways you can pitch your client. Maybe they are a beauty app founded by an African American veteran. That’s at least 4 different angles: Beauty, App (tech), Black Owned, Business and former military personnel. With those angles, that means there are at least 8 different writers you can pitch to.
4. Timing Is Everything- In pitching, the timing is EVERYTHING. Perhaps you initially pitched the editor at the end of summer when they had previous stories, deadlines, etc. Keep them on your radar, however, don’t continuously pitch them. Wait awhile. Pitch them again at a new quarter when your client creates a new product, launch, etc.
5. Keep The Faith- Media pitching can be a bit frustrating at times because of the passion that you have for your clients and their brand. No matter what you have to keep the faith in your client, their products and most importantly YOUR ABILITIES! You were made for this! You are an amazing publicist and you get better with time!!! Believe in yourself, continue to study your craft and know that you got this!!! Also, visualize your outcome! Make a vision board of placements and keep it on your desk while you work. Watch how things begin to manifest!
I’ll never forget the moment when I got an email from an editor at Vibe Magazine telling me that I landed my client an interview!
I was sooo excited! I couldn’t believe it! I had just opened my firm a few weeks before and was nervous about pitching this client , (who I considered to be MAJOR at the time), because I didn’t have any media connections on the top tier national level.
And what’s a publicists with no media connections? Not a publicist at all, right?
The bottom line is this: We all have to start from somewhere! Don’t allow yourself to get discouraged because you don’t have established relationships with the media, YET!
Here are 6 Steps To Garnering Press With A New Media Contact
So you have a business plan, LLC, website and you are active on social media. You’ve put all this time, effort and yes coins into building your brand and marketing your business. But you still aren’t seeing RESULTS!
It gets frustrating, you get annoyed and on some days you just want to cry, throw your laptop across the room and say “I Quit!”! (or was that just me? LOL)
Instead of having an emotional meltdown, let’s talk about 3 Reasons Your Marketing Strategies Arent Working AND how to fix it!
2.) You aren’t visible enough- I’ve heard alot of people say “oh I went on Periscope once or twice and it just wasn’t for me”, HUH?? But did you really try? Or were you magically expecting 1,000 people to fall out of the sky and on to your Broadcast. You have to make an EFFORT and be consistent. Use social media to your advantage, get on IG Live and talk about your services/products, pitch yourself to a blog or media outlet showcasing your expertise. The bottom line is you have to put yourself out there in order to properly position your business. No one is going to put you on, you have to take initative and figure out what works for you. Don’t be afraid to start over, it happens to the best of us!
3.) You are afraid to sell- Guilty, guilty, guilty, I can’t tell you how many times I’ve cringed at hitting the send button because I was too afraid folks would unsubscribe because they thought I was doing too much! Guess what? People that unsubscribe to your list are NOT APART OF YOUR TRIBE AND WERE NEVER GOING TO BUY ANYWAY! You still have to do your part and give them the information; stop being afraid of selling your products/services (if they are good that is, we will talk later on this). Don’t allow fear to stop you from being great!
Want help with your marketing etc? Join us for FBE UNIVERSITY’S LIVE COURSE!
As you all know, our Branding Brunch in Atlanta this past Saturday was a SOLD OUT SUCCESS! Women traveled from all over to be empowered, inspired and learn how to build their businesses while taking their brand to the next level.
So, how did we sell out of this amazing event with monetary sponsors, a Southern Style Brunch and have press outlets like CBS 46, and Her Agenda in the building, you ask?
1. Have A Vision- It’s not enough to say you want to host an event. What is the vision? How do you want people to feel? What do you want them to walk away with? What is the experience you want them to have? Once you have decided on the atmosphere, you must then figure out, who you want to be apart of the vision. Be strategic in your thinking. Don’t just pick speakers that are popular with no substance. Think about who is going to work best for YOUR AUDIENCE. Also, consider who you’ve wanted to collaborate with that may be a fit for both your brand and your audience’s brand.
2. Planning Is Key- Put a Promo Plan together for both yourself and all involved. For the PRGDIB Branding Brunch, we did webinars, Facebook Live, Instagram Live and Periscope. It all depends on where your audience is used to hearing from you the most. Don’t reinvent the wheel on this. Stick to what you know. If you usually Periscope every Wednesday, keep with your routine (if it’s working). Once you send out the plan, be prepared to make adjustments according to your speakers and their schedules. Make things like posting to IG, Facebook and more EASY for them by already having the flyer + caption prepped to send via email.
3. Set A Goal- Create a budget for your event. Decide how many tickets you need in order to sell out. Once you know your numbers, you can then do a breakdown of ticket sales per week and/or per day. Tweak your social media promo plan as needed.
4. Highlight Your Attendees- Get your attendees and other potential attendees excited about your event. Feature them on your website, social media page etc. This will prompt them to share and tell others about the event; giving you free promotion
5. Develop Media Partnerships- Allow the press FREE access to your event in exchange for placement/coverage. Put their logo on materials ie step and repeat, name tags, etc
We would love to hear how our tips helped you! Shoot us an email at firstname.lastname@example.org. More on events coming soon!
In business, there are different strokes for different folks. In PR, some will argue that all you need is a laptop and a phone to get started. While this is true, living in the digital world makes things a little bit easier when it comes to sending out emails, handling social media, etc. Here are 4 Must Have Tools For Every PR Girl.
1) Right Inbox- This FREE Google Chrome is Extension makes pitching SO MUCH BETTER! It allows you to schedule emails ahead of time. You can set them for 1 hour, 4 hours, tomorrow morning and a specific time. So if you are headed on a secret vacation but still need to crank out work for clients, Right Inbox is your BFF. You can schedule them when you want to and your work for the day is half done. We definitely recommend this tool.
2) Later.com- Our FAVORITE Instagram tool!! With Later.com, all you have to do is go to the website, login with your Instagram credentials, and start scheduling content. You can schedule it on BOTH the mobile app as well as your computer so no matter where you are, posting to Instagram is super convenient. This is FREE up to 30 posts per month! We love Later.com.
3) Canva.com- Canva is BAE, hands down. Whether you use the FREE service or Canva for work, their templates will have you designing like a pro in no time! From flyers to facebook banners and book covers, Canva is your go to for creating graphics on the go, especially when you consistently need to create content and can’t afford a graphic designer. It is DIY friendly and super fun to play around with and see your designs come to life. Get in to it!
4) Zoom.com- Bye Bye Google Hangout! This is the perfect alternative! Zoom is FREE up to 50 attendees and their paid option starts at $14.99 per month. You can meet with clients, staff and host webinars! What’s not to love?
Don’t see your favorite tool listed? Comment down below!
As a publicist, the goal is always to service clients with excellence! Even though you provide PR services to clients and make sure that their business is in front of the masses, you cannot forget that YOUR BUSINESS IS A BRAND. As an entrepreneur, it’s easy to get caught up in client projects that we forget about our own. Here are 4 ways you can build a profitable brand:
2. Get Visible- We’ve talked about this before, but TO EXPAND YOUR BRAND, YOU MUST BECOME A THOUGHT LEADER! People do business with people that they like and trust. In order for them to trust you, they have to get to know you, what you do, and how you can help them. Become a contributing writer for blogs such as Huffington Post, Black Enterprise, Forbes,etc. Pitch yourself to do interviews and features, share your story about your life and business.
3. Remain Consistent- For service based businesses, it can be hard to juggle your branding activities and handle client accounts, but you must make it a priority! Whether you decide to blog every Monday, host a Twitter Chat each Friday or get on Periscope daily, you must have a system in place and STICK TO IT! This is how you build a solid fan base, this is how people grow to love you and want to pay you for whatever it is you are selling. Figure out your schedule, make sure you are putting out amazing content and be consistent! People are counting on you to give them what they need to succeed in their businesses and lives. Don’t be afraid to put yourself out there
4. Say Goodbye To Your Competition- The number one mistake that you can make when building your brand and creating a profit, is comparing yourself to other people. It doesn’t matter what you see on Instagram or other social media platforms, everything that glitters is not gold. When you compare yourself to other people, it takes away from your greatness and potential. Entrepreneurship is not easy, no matter who runs the business. Your journey is yours and yours alone. Everyone has their own time, season and place for getting to the next level! It’s up to you to enjoy the journey and trust the process! Your gifts will make room for you!!
So you bought your domain, got a logo and business cards created, along with filed your LLC. You officially own a PR firm, now all you need is the clients! Landing your first client can be stressful, especially if you are running your business full time. Here’s how you can land your first 3 clients, get paid and start running the town with PR Campaigns, events, etc.
3. Expand Your Expertise- You need to get more visible in the marketplace. Submit a guest post on your favorite blog that will capture the attention of your ideal client. Secure an interview for yourself on a business podcast where you can give tips and tools on PR and Marketing. Put yourself in a position to create your own opportunities
4. Create A Client Wishlist- You have not because you ask not. Take time out and think about who you really want to serve and why. Then create your ideal client wishlist. Be sure to add their website, email, social media handles, etc. Check to see if they currently have representation and if not, begin to pitch your life a way! You should land your first client in the next 30 Days
5. Host An Event- People need to know that you exist and see what you’re made of. What better way to showcase your skills than to coordinate an event full of potential clients, influencers, media and more? Make this a FREE event. Research and partner with a venue that will allow you to utilize their space for low-to no cost. Have a well known blogger host the event, invite potential clients, businesses that are apart of the industry you want to work in, etc. Make it a night to remember with networking, food, and a great panel.
What inspired you to start your agency? When did you decide that the PR industry was for you?
I started my first business in 2011. It's a non-profit ran in Biloxi, Ms; however everyone knows me from iGN PR & Co. What inspired me to start iGN PR was my passion to work in the PR industry. I received my undergraduate degree in Mass Communications and my Master's in Business, so running a PR firm gives me best of both worlds. Being an entrepreneur is a great idea, it’s a wonderful thought. But you never know how it really is until you do it. I have days where I think “Okay, is this for me or is it not for me?” And then I remember why I started. But the quality of your work goes into that. You can’t call yourself an entrepreneur if you’re paying people under the table. You can’t call yourself an entrepreneur if you aren’t paying people. So my inspiration came from me wanting to be that "right" Entrepreneur who will give people opportunities to grow their own dream. Whether they are employee or client of iGN PR, everyone is treated like an Entrepreneur.
Give us a glimpse of your day to day life as a publicist?
Every day is different in PR land. My days start early! At around 6 am. I start off with prayer, meditation and a good work out. A health mind a spirit is important when you work in a field like mine. Around 8:00 my work day begins. I am answering emails, meeting with clients and of course: pitching, pitching, pitching. Throughout the day or at night my duties include: escorting clients to their appearances, conducting interviews or managing events. I handle each client personally, unless I am called to be two places at once. As the owner of iGN PR & Co, often times, I have speaking engagements and appearances of my own. Oh and I can't forget that somewhere in the day I find time to spend quality time with my dog, Alpha and finance' Carlton McFall.
What is some of the best advice you have been given?
I didn't get a lot of advice when I started off; which is a sad thing. This is one of the reason why I strive to be a great mentor. But if I could go back in time,
I would tell my younger self to slow down and enjoy the process. Growing companies for other people are fun, so it should be fun to grow my own, right? I did not notice that when I was a young Entrepreneur. I tell my clients and team daily, You are your first client and first priority. If you cannot handle you own business how can you serve a customer or handle a client? Many people rush into entrepreneurship without fully appreciating what they can offer to the world. Entrepreneurship is not only about being your own boss but it’s about creating a healthy, loving life for yourself and for others. To do this you must love, focus and appreciate you. When you love yourself you tend to prioritize yourself. When you appreciate where you are in your journey, you tend to not settle for less. When you remain focus on your goals, you tend to knock them out of the park. So do not forget the reason you became your own boss. If you are unorganized, struggling to keep a steady revenue flow and you’re stressed out; then you might as well go back to having a corporate job because you will not have the loving and healthy life that you admire. Instead you will live by direct deposit to direct deposit.
Name your top 3 PR campaigns to date?
I brag about having amazing clients all the time. A lot of my work feels like fun but I believe it's because I work inside of my passion. My best work up to date would be the launch of MomPremier Eye Institute Practice out of Desoto, Texas. iGN created the brand from top to bottom. Also MC Lyte's WEALTH Experience 2017 in Miami Florida. Lastly the current work I'm doing with Mimi Faust from Love and Hip Hop Atlanta.
Words every publicist should live by?
I write original quotes daily, however right now my favorite quote is
"I do enough. I give enough. I have enough. I AM ENOUGH!" by Jason Wrobel. This is a small and simple quote but I say it daily and it has been so impactful to my daily meditation rituals.
Dear aspiring Entrepreneurs, please understand that everyone started from the bottom. Do not compare your current to someone else's because everyone's journey is different. Yes, we do have overnight successes, but that does not happen every day. So don't wait for a hand out. Use your abilities to create a plan to make your dream happen! You will appreciate life so much more, knowing you built your own opportunities. - RA
Last week I hopped on Periscope for an impromptu Entrepreneur Midnight Rollcall! It was amazing!! We talked about how to become more visible in the marketplace, how to build your brand when you’re just starting out, and how to make money with your visuals
Many people had questions on how you can connect with the right people to grow your business. Here are 3 Ways:
Want more insight? Email us PRGIRLSDOITBETTERWEEKEND@GMAIL.COM
There's nothing greater than linking up with your PR Besties! Building a rapport with other publicists allows you to vent, gain reassurance, learn new skills and consistently be inspired to keep moving forward in your PR journey! We absolutely love to see PR Girls link up and wanted to give you 5 Ways To Collaborate and Make Money With Your PR Besties.
1. Work On A Client PR Campaign Together- Let's say all of your clients have been in the beauty industry but you want to tap into film. You sent out the pitch and land your first movie! But now what? You've never worked on a film, have limited contacts and no clue where to start! Then you remember that your PR Bestie SLAYS film publicity campaigns. Call her, make sure she has room on her roster and outsource the campaign to her. This way you are confident in the service that will be provided to the client, you can learn a new skillset and make coins with one of your favorite people. That's what I call a WIN-WIN!
2. Referrals- It's Summer 2017 and business is BOOMING for you and your PR bestie. You just wrapped up a client campaign and are now accepting new clients. Email or call your PR bestie and ask her if she has any potential clients that she can't take on. If this answer is yes, ask her to refer them to you and give her a percentage/referral fee of the account. Depending on how big the budget is, you may be able to send her residuals each month.
3. Write A Bio or Press Release- Your PR bestie calls you and is in panic mode. Her client needs a press release and bio, but she simply does not have time to do it. If you know you can deliver on her deadline, start creating the content!
4. Coordinate An Event- It's awards season and your client is headed to the Stellar Awards. Both you and your bestie will be in attendance, so why not create extra cash flow and coordinate a gifting suite, press lunch, meet and greet,etc? This way, you develop a new opportunity for your client to build his/her brand and collaborate and make money in the process. Again, another win-win
5. Host A Workshop- Depending on when your slow seasons are, you may have enough time to focus on your own personal brand (which you should always do, but more on that later). You can connect with your bestie to host a live or virutal workshop!
What are some other ways you've made money with your PR besties? Comment down below!